Our Thoughts


Mobile development – next to social media and cloud computing – is the embodiment of both leading-edge technology and entrepreneurial spirit. The pace of technological advance of modern mobility is matched only by the explosion of its innovative applications in business. Records for app downloads are broken as quickly as next-generation devices come to market – with one platform dramatically gaining in market share, as other incumbents are unseated.

Today's battle for dominance in mobility is not only fought among tech giants and between competing technology standards, but also by startups and corporates alike, all creating mobile solutions vying for the same, fickle consumer mindshare. And while there are no clear signposts on the road to success in an industry as nascent, fast-moving, and entrepreneurial as mobility – with the rules of the game changing in midstream on a shifting playing field, and with yesterday's star players sitting obliterated by the sidelines – there is only one thing for certain: companies this year will need ever more effective ways of harnessing mobile development.

In order for your mobile initiative to succeed in this dynamic environment, you must have an equally dynamic, entrepreneurial, and committed team to help you get there. With technical skills requirements changing at breakneck speed, very few firms will have the necessary resources in-house. Therefore contracting with a talented, trusted, and experienced mobile solutions provider is critical.

Furthermore, you will likely want an offshore team in order to stretch your already tight budget dollars and to help you win the arms race of releasing subsequent versions of your mobile application across multiple platforms and fit for a variety of smartphone browsers. And since time to market and "in-market" experimentation are today's key indices of success in mobile, you will also want an Agile development methodology that produces rapid results and working software in a highly iterative, collaborative, and transparent approach to project execution. That means the business owners in charge of your mobile strategy will become an integral part of the development process – fully "bought in" and productively aligned with your IT organization, and being able to monitor and adjust the product rollout in real time.

Premier brands, such as Biogen Idec, Intel, Kohl's, ManpowerGroup, etc., turn to Talent Trust for integrated design and development and world-class engineering across platforms (Android, iPhone / iPad, BlackBerry) and mobile web sites (HTML5). Talent Trust enables today's enterprise to unlock the power of modern mobility:
  • 6 billion mobile subscriptions, 87% of the world population – with 1.2 billion broadband subscriptions and 835 million smartphones subscribers worldwide
  • 44% of U.S. mobile subscribers are using a smartphone – more than 100 million users
  • Apps are a $10 billion market, growing at 100% per year
  • More than 25 billion apps have been downloaded from Apple's App Store – with 550,000 apps created by 248,000 developers for 315 million iPhone, iPod touch, and iPad devices sold
  • For the first time this year, more smartphones are being sold than PCs – dwarfing that number over the next few years
  • By 2013, more people will access the Internet through mobile devices than computers
  • 350 million users (44%) access Facebook through their mobile devices – being twice as active on Facebook as non-mobile users
  • 38% of U.S. consumers have used smartphones to buy products or services
  • $240 billion in mobile payments were made in 2011 and predicted to reach $1 trillion by 2015
  • Mobile e-commerce is predicted to reach $119 billion by 2015 – with a $31 billion market in the U.S. by 2016